Sturm Graz unveiled its new kits for the upcoming season on July 5, 2026, instantly sparking conversation. The home shirt revisits the historic black design with a subtle checkerboard pattern, the away kit goes white with thin black stripes, and the third kit surprises in green featuring the Styrian crest on the chest.

Why are the new kits a statement for the region?

Thomas Tebbich, Sports Managing Director, stresses that the club’s identity must be visible each year. “Our colours, our history and the link to Graz and Styria are central,” he said on the club’s website. The green third kit is meant to symbolize the Styrian heart, clearly expressing regional roots. Thanks to a deeper partnership with Nike, so‑called SMU kits (Special Made Unit) were created, allowing even more individual designs.

How do the new designs fit the club’s current success?

Sturm Graz tops the Austrian Bundesliga – 38 points from 22 games (12 wins, 2 draws, 8 losses) and sits one point ahead of Red Bull Salzburg. The attack has already netted 33 goals, while the defence has conceded 26 (‑7 goal difference). The latest win, a 2‑0 triumph over Rapid Vienna on May 17, 2026, highlights the form, as the side is unbeaten in its last five matches with four wins and a draw.

What does this mean for fans and sales?

All three shirts are available online and in Sturm fan shops right now. The blend of tradition, modernity and regional pride is intended, according to Tebbich, to strengthen the bond with supporters. The green third kit is marketed as a collector’s item because it bears the Styrian crest – a instantly recognizable symbol for fans.

What role does Nike play in the development?

Nike not only supplies the base kit but also enables custom designs through SMU technology. The company works closely with the club to tailor every detail – from fabric to cut – to the needs of players and supporters. This results in a shirt that looks good both on the pitch and in everyday life.

The launch of the new kits arrives while Sturm Graz firmly holds the league lead. The mix of sporting success and a strong brand image is likely to boost the club’s popularity further and open new revenue streams.